For Mitsubishi Heavy Industries, we developed a large-scale brand campaign built around three core messaging pillars: Reliability, Customer Satisfaction, and Superior Technology. These themes became the backbone of the creative strategy, guiding every asset to reinforce the brand’s promise of trust and innovation. From the four hero full-length commercials, we produced an extensive suite of 40+ assets, tailored for various platforms and audiences. The campaign rolled out across Australia and New Zealand (TV and online), as well as online in Japan, creating a consistent, unified brand presence across key markets. The production itself was a major undertaking: a 40-person crew over three full shoot days, crafting a cinematic, high-quality narrative that brought Mitsubishi’s values to life. I led the project end-to-end, as Producer, Director, and Creative Director, overseeing both the creative vision and execution to deliver a campaign of global standard. The result: the campaign went on to win Mitsubishi the 2025 Customer Choice Awards in the exact categories the messaging was built around - Customer Satisfaction and Reliability - demonstrating a perfect alignment between strategic intent and market impact.

Shootsta Pro has long been the go-to for delivering cost-effective, video content at scale, all from a single, streamlined platform. But as it turns out, our clients also crave high-end, bespoke "hero" content—and they’d rather get it all from the same trusted source. The solution? We decided to level up. From scratch, we built a top-tier creative studio and department, perfectly complementing our original offerings and fulfilling all content needs on that same central platform. But how do we prove our creative chops without a single high-end hero piece to show off? Simple: We let our new Creative Director unleash a wild video concept—a 90-second narrative-driven masterpiece that tells the story of our ideal customer persona while showcasing every bespoke capability we’ve got. Stunning on-location scenes? Check. Dazzling VFX? Absolutely. Playful animation? You bet. Cutting-edge 3D UI motion design? Say no more! This video didn’t just highlight the full range of our new division’s talents—it became an invaluable asset for our website, pitch decks, and refining our infrastructure. The result? Just months after launch, major clients embraced our new offering, Shootsta Premier, leading to a wave of big projects and solidifying our place as their all-in-one content partner.

Case Study: Ironscales On Location Brand Video Background Ironscales, a multi-award-winning Fortune 5000 cybersecurity firm, has built its reputation on providing cutting-edge email security solutions designed to protect organizations from increasingly sophisticated cyber threats. As a leader in the industry, Ironscales faced the challenge of communicating the importance and complexity of its services in a way that was both engaging and accessible to a broader audience. To achieve this, Ironscales partnered with Andras Koncz to produce and direct a brand video that would convey their value proposition through a compelling visual narrative. Objective The primary goal of the brand video was to transform the often complex and technical subject of cybersecurity into a relatable and exciting story. The video needed to resonate with both cybersecurity professionals and business leaders, emphasizing Ironscales’ expertise and innovative approach to email security. Additionally, the video aimed to humanize the experience of cybersecurity professionals, highlighting their challenges and demonstrating how Ironscales’ solutions can alleviate these burdens. Challenges Simplifying Complex Concepts: Cybersecurity is inherently complex, with technical jargon and sophisticated technology that can be difficult for non-experts to understand. The challenge was to distill these concepts into a narrative that was clear and engaging without oversimplifying the importance of the solutions. Creating Emotional Engagement: While cybersecurity is a critical field, it can often be perceived as dry or intimidating. The video needed to create an emotional connection with viewers, particularly those who might not have a deep technical background. Blending Practical Effects with Motion Design: The video aimed to combine practical effects with stunning motion design to create a visually captivating experience. Ensuring that these elements blended seamlessly with the live-action footage was a key challenge. Approach 1. Concept Development and Storytelling The creative process began with a deep dive into the daily challenges faced by cybersecurity professionals. Through discussions with Ironscales and industry experts, Andras Koncz identified the feeling of being overwhelmed by constant threats and alerts as a central theme. The concept was to personify this experience through the story of an overworked cybersecurity expert who is bombarded by alerts, creating a sense of urgency and stress that many in the field can relate to. The narrative was designed to be both relatable and dramatic. It follows the protagonist through a typical day, showcasing the overwhelming volume of threats they face and the pressure to keep their organization safe. As the tension builds, Ironscales’ solutions are introduced as the game-changing tools that provide relief, enabling the expert to regain control and secure their network with confidence. 2. Scriptwriting and Pre-Production The script was carefully crafted to balance technical accuracy with emotional storytelling. The dialogue and voiceover were designed to convey the seriousness of cybersecurity threats while making the solutions understandable to a broader audience. In pre-production, detailed planning went into the integration of practical effects and motion design. Storyboards were created to visualize the key moments where the protagonist interacts with digital elements, such as threat alerts appearing on screen, which would later be enhanced with motion graphics. 3. Live-Action Filming and Practical Effects The live-action component of the video was filmed on location in Sydney, designed to resemble a high-tech security operations center (SOC). The set was meticulously crafted to reflect the environment where cybersecurity experts operate, complete with multiple screens, flashing alerts, and a tense atmosphere. Practical effects played a significant role in creating a sense of realism. For instance, physical props such as cascading papers, flashing lights, and vibrating phones were used to represent the overwhelming nature of cyber threats. These effects were timed to synchronize with the protagonist’s reactions, adding to the authenticity of the experience. 4. Motion Design and Visual Effects Motion design was a critical element in bringing the narrative to life. The digital threat alerts and security breaches were represented through animated graphics that interacted with the live-action footage. These animations were designed to be visually striking, using bold colors and dynamic movements to convey the intensity of the situation. The motion design also played a key role in demonstrating how Ironscales’ solutions work. For example, complex algorithms and threat detection processes were visualized through sleek animations that illustrated the technology in action. This approach made the technical aspects of cybersecurity more tangible and easier to understand. 5. Post-Production and Editing In post-production, the live-action footage, practical effects, and motion design elements were meticulously combined to create a seamless final product. The editing process focused on maintaining a fast-paced, high-energy flow that mirrored the urgency of the cybersecurity environment. Color grading was used to enhance the mood, with cooler tones dominating the scenes of stress and warmer, more calming colors introduced as Ironscales’ solutions were implemented. The sound design further amplified the emotional impact, with a custom score that built tension and provided relief in sync with the narrative arc. 6. Client Collaboration and Feedback Throughout the process, close collaboration with Ironscales ensured that the final product aligned with their brand message and technical accuracy. Regular feedback sessions allowed for adjustments to be made, ensuring that the video met all expectations. 7. Distribution and Results Upon completion, the video was distributed across Ironscales’ digital platforms, including their website, social media channels, and in sales presentations. The response was overwhelmingly positive. The video not only captivated viewers with its engaging narrative but also succeeded in simplifying the complex subject of cybersecurity in a way that was both informative and emotionally resonant. The results were outstanding. Ironscales reported a significant increase in engagement from both existing and potential clients. The video helped to enhance their brand image, positioning Ironscales as a leader in the cybersecurity industry who understands the real-world challenges faced by their customers. The client was thrilled with the outcome, particularly with how the video managed to make such a complex and technical subject both engaging and exciting. Conclusion The brand video produced for Ironscales is a prime example of how complex technical concepts can be transformed into compelling visual stories. By combining live-action, practical effects, and motion design, Andras Koncz was able to create a video that not only educated viewers about cybersecurity but also connected with them on an emotional level. The success of this project highlights the power of creative storytelling in enhancing brand visibility and customer engagement, even in highly technical industries like cybersecurity.

The Valencia Talk Show was developed as a pilot project for Medibank’s new wellbeing startup, Valencia, to address a gap in the corporate health and wellbeing market. While live webinars were a popular product among Medibank’s corporate clients, they relied on third-party providers and faced recurring pain points: disengaging presenters, lengthy sessions, limited control over content, poor technical quality, and a lack of actionable next steps for viewers. Our goal was to reimagine the content experience—shifting away from static, one-off webinars toward on-demand, engaging, action-led video content. We set out to build a format that employees would not only watch but actively engage with, designed to feel less corporate and closer to the style of the digital content they consume after hours. Solution & Creative Approach We developed the Valencia Talk Show, an innovative wellbeing video series anchored by expert-led conversations across high-impact health topics such as female health, sleep, mindfulness, exercise, and social wellbeing. Each episode was carefully structured to: Be short, engaging, and actionable, ensuring high retention and real-life application. Prioritize storytelling over lecturing, with conversational delivery that feels relatable. Maintain polished production quality — strong visuals, lighting, and audio to elevate the experience. Empower viewers with next steps, from practical desk exercises to sleep routines, dietary adjustments, and communication strategies. The tone combined progressive, approachable, and optimistic storytelling with medically credible expertise, aligning with Valencia’s brand values. By balancing education with a polished, lifestyle-like aesthetic, the show redefined how corporate wellbeing content could feel—less like mandatory training and more like a refreshing, insightful series worth choosing to watch. Impact & Value This pilot positioned Medibank’s Valencia brand to own its wellbeing content ecosystem and scale beyond live sessions. It offered corporate employees a flexible, engaging, and empowering way to access health insights, while giving Medibank full control over narrative, quality, and outcomes. By transforming the model from transactional webinars into a strategic on-demand experience, Valencia Talk Show not only solved existing customer pain points but also established a framework for future wellbeing initiatives within corporate environments.

How do we translate a complex piece of software into an easy-to-understand, intriguing piece of content that hooks in the viewer AND keeps them watching? Our answer - transport a few greek philosophers through time obviously! This highly imaginative piece created a sharp contrast between the "ancient times" of dated solutions vs Toggl Track, being the cutting-edge tool used by the most innovative startups. This was Toggl's first live-action initiative with the goal of creating a large-scale awareness campaign, distributed through YouTube Pre-Roll Ads, Facebook and Instagram. Vidico collaborated closely with the product and marketing team throughout the entire process. This included conceptualisation, scripting, storyboarding, and all facets of production and post-production. Our award-winning process ensured the end result was exciting, full of imagination, and really brought home the essence of the Toggle solution. Who is Toggl? - Toggl Track is a market-leading time-tracking software that helps both enterprises and individuals make the most of scarce time and resources. Companies like Amazon, Uber, Linkedin, and Ogilvy use it, along with high achievers like Serena Williams. They all know if you don't track it you can't improve it. The client was thrilled with the result and decided on using Vidico for their entire annual content strategy.

As Medibank prepared to move into its new Melbourne Hub at Melbourne Quarter Tower, we were engaged to capture the story behind the space before it officially opened. The goal was to showcase not just the physical design, but the vision, values, and people who shaped it. The challenge was to distill a complex project, spanning architecture, culture, accessibility, and wellbeing, into a human-centered narrative that would resonate with employees and stakeholders. To achieve this, we interviewed key voices: Gray Puksand’s lead architect on the design philosophy, Wurundjeri elders on cultural connection and plant knowledge, and Nick Morris on universal accessibility. Each perspective brought depth to Medibank’s ambition to create “the healthiest workplace in Australia”. The outcome was a multi-part video series that celebrated the Hub’s unique identity, rooted in the life force of water, Indigenous culture, and inclusive design. By weaving together expert insights with visual storytelling, the series positioned the Melbourne Hub as more than an office: a place of belonging, connection, and health.

A multi location Brand Video project for Black Vue, Australia's leading dashcam brand.

This customer-focused overview film highlights Schneider Electric’s proactive approach to solving the everyday challenges faced by plant managers and industrial leaders. Through a narrative built around Alex, a plant manager, and Jamie, a Schneider Electric engineer, the video illustrates how unexpected downtime, energy inefficiency, and resource pressures can impact operations, and how Schneider Electric transforms these pain points into opportunities. The story balances emotional relatability with technical authority: Alex shares the real-world struggles of keeping production running, while Jamie demonstrates Schneider Electric’s data-driven, preventative service model. Continuous remote monitoring, advanced process automation, and actionable insights are presented as more than features, they’re positioned as a trusted partnership that enables customers to move from reactive troubleshooting to proactive growth. Visually, the video blends on-site authenticity with modern tech storytelling: lab walkthroughs, real-time dashboards, and efficiency projections ground the solutions in tangible impact. The closing message reinforces Schneider Electric’s role not just as a service provider, but as a strategic ally, empowering businesses to unlock higher levels of productivity, efficiency, sustainability, and resilience.

Australia’s biggest country music festival takes place deep in regional Queensland, where reception is virtually non-existent. Each year, Optus sets up a temporary mobile tower to bring high-speed connectivity to tens of thousands of festival-goers, enabling them to share their memories, stay connected with friends, and immerse themselves in the experience without worry. Our case study video captures this story through the voices of Optus representatives and the CEO of the Gympie Music Muster, highlighting not just the technical achievement, but the human impact of connection. By blending the energy of the festival with behind-the-scenes insights, we created a piece that builds trust in the Optus network, showcases its role in regional communities, and positions Optus as a true connector of people.