Shootsta Pro has long been the go-to for delivering cost-effective, video content at scale, all from a single, streamlined platform. But as it turns out, our clients also crave high-end, bespoke "hero" content—and they’d rather get it all from the same trusted source. The solution? We decided to level up. From scratch, we built a top-tier creative studio and department, perfectly complementing our original offerings and fulfilling all content needs on that same central platform. But how do we prove our creative chops without a single high-end hero piece to show off? Simple: We let our new Creative Director unleash a wild video concept—a 90-second narrative-driven masterpiece that tells the story of our ideal customer persona while showcasing every bespoke capability we’ve got. Stunning on-location scenes? Check. Dazzling VFX? Absolutely. Playful animation? You bet. Cutting-edge 3D UI motion design? Say no more! This video didn’t just highlight the full range of our new division’s talents—it became an invaluable asset for our website, pitch decks, and refining our infrastructure. The result? Just months after launch, major clients embraced our new offering, Shootsta Premier, leading to a wave of big projects and solidifying our place as their all-in-one content partner.

Case Study: Ironscales On Location Brand Video Background Ironscales, a multi-award-winning Fortune 5000 cybersecurity firm, has built its reputation on providing cutting-edge email security solutions designed to protect organizations from increasingly sophisticated cyber threats. As a leader in the industry, Ironscales faced the challenge of communicating the importance and complexity of its services in a way that was both engaging and accessible to a broader audience. To achieve this, Ironscales partnered with Andras Koncz to produce and direct a brand video that would convey their value proposition through a compelling visual narrative. Objective The primary goal of the brand video was to transform the often complex and technical subject of cybersecurity into a relatable and exciting story. The video needed to resonate with both cybersecurity professionals and business leaders, emphasizing Ironscales’ expertise and innovative approach to email security. Additionally, the video aimed to humanize the experience of cybersecurity professionals, highlighting their challenges and demonstrating how Ironscales’ solutions can alleviate these burdens. Challenges Simplifying Complex Concepts: Cybersecurity is inherently complex, with technical jargon and sophisticated technology that can be difficult for non-experts to understand. The challenge was to distill these concepts into a narrative that was clear and engaging without oversimplifying the importance of the solutions. Creating Emotional Engagement: While cybersecurity is a critical field, it can often be perceived as dry or intimidating. The video needed to create an emotional connection with viewers, particularly those who might not have a deep technical background. Blending Practical Effects with Motion Design: The video aimed to combine practical effects with stunning motion design to create a visually captivating experience. Ensuring that these elements blended seamlessly with the live-action footage was a key challenge. Approach 1. Concept Development and Storytelling The creative process began with a deep dive into the daily challenges faced by cybersecurity professionals. Through discussions with Ironscales and industry experts, Andras Koncz identified the feeling of being overwhelmed by constant threats and alerts as a central theme. The concept was to personify this experience through the story of an overworked cybersecurity expert who is bombarded by alerts, creating a sense of urgency and stress that many in the field can relate to. The narrative was designed to be both relatable and dramatic. It follows the protagonist through a typical day, showcasing the overwhelming volume of threats they face and the pressure to keep their organization safe. As the tension builds, Ironscales’ solutions are introduced as the game-changing tools that provide relief, enabling the expert to regain control and secure their network with confidence. 2. Scriptwriting and Pre-Production The script was carefully crafted to balance technical accuracy with emotional storytelling. The dialogue and voiceover were designed to convey the seriousness of cybersecurity threats while making the solutions understandable to a broader audience. In pre-production, detailed planning went into the integration of practical effects and motion design. Storyboards were created to visualize the key moments where the protagonist interacts with digital elements, such as threat alerts appearing on screen, which would later be enhanced with motion graphics. 3. Live-Action Filming and Practical Effects The live-action component of the video was filmed on location in Sydney, designed to resemble a high-tech security operations center (SOC). The set was meticulously crafted to reflect the environment where cybersecurity experts operate, complete with multiple screens, flashing alerts, and a tense atmosphere. Practical effects played a significant role in creating a sense of realism. For instance, physical props such as cascading papers, flashing lights, and vibrating phones were used to represent the overwhelming nature of cyber threats. These effects were timed to synchronize with the protagonist’s reactions, adding to the authenticity of the experience. 4. Motion Design and Visual Effects Motion design was a critical element in bringing the narrative to life. The digital threat alerts and security breaches were represented through animated graphics that interacted with the live-action footage. These animations were designed to be visually striking, using bold colors and dynamic movements to convey the intensity of the situation. The motion design also played a key role in demonstrating how Ironscales’ solutions work. For example, complex algorithms and threat detection processes were visualized through sleek animations that illustrated the technology in action. This approach made the technical aspects of cybersecurity more tangible and easier to understand. 5. Post-Production and Editing In post-production, the live-action footage, practical effects, and motion design elements were meticulously combined to create a seamless final product. The editing process focused on maintaining a fast-paced, high-energy flow that mirrored the urgency of the cybersecurity environment. Color grading was used to enhance the mood, with cooler tones dominating the scenes of stress and warmer, more calming colors introduced as Ironscales’ solutions were implemented. The sound design further amplified the emotional impact, with a custom score that built tension and provided relief in sync with the narrative arc. 6. Client Collaboration and Feedback Throughout the process, close collaboration with Ironscales ensured that the final product aligned with their brand message and technical accuracy. Regular feedback sessions allowed for adjustments to be made, ensuring that the video met all expectations. 7. Distribution and Results Upon completion, the video was distributed across Ironscales’ digital platforms, including their website, social media channels, and in sales presentations. The response was overwhelmingly positive. The video not only captivated viewers with its engaging narrative but also succeeded in simplifying the complex subject of cybersecurity in a way that was both informative and emotionally resonant. The results were outstanding. Ironscales reported a significant increase in engagement from both existing and potential clients. The video helped to enhance their brand image, positioning Ironscales as a leader in the cybersecurity industry who understands the real-world challenges faced by their customers. The client was thrilled with the outcome, particularly with how the video managed to make such a complex and technical subject both engaging and exciting. Conclusion The brand video produced for Ironscales is a prime example of how complex technical concepts can be transformed into compelling visual stories. By combining live-action, practical effects, and motion design, Andras Koncz was able to create a video that not only educated viewers about cybersecurity but also connected with them on an emotional level. The success of this project highlights the power of creative storytelling in enhancing brand visibility and customer engagement, even in highly technical industries like cybersecurity.

How do we translate a complex piece of software into an easy-to-understand, intriguing piece of content that hooks in the viewer AND keeps them watching? Our answer - transport a few greek philosophers through time obviously! This highly imaginative piece created a sharp contrast between the "ancient times" of dated solutions vs Toggl Track, being the cutting-edge tool used by the most innovative startups. This was Toggl's first live-action initiative with the goal of creating a large-scale awareness campaign, distributed through YouTube Pre-Roll Ads, Facebook and Instagram. Vidico collaborated closely with the product and marketing team throughout the entire process. This included conceptualisation, scripting, storyboarding, and all facets of production and post-production. Our award-winning process ensured the end result was exciting, full of imagination, and really brought home the essence of the Toggle solution. Who is Toggl? - Toggl Track is a market-leading time-tracking software that helps both enterprises and individuals make the most of scarce time and resources. Companies like Amazon, Uber, Linkedin, and Ogilvy use it, along with high achievers like Serena Williams. They all know if you don't track it you can't improve it. The client was thrilled with the result and decided on using Vidico for their entire annual content strategy.

A multi location Brand Video project for Black Vue, Australia's leading dashcam brand.

Case Study: Nutrislice's Hybrid-Style Product Video Background Nutrislice, a leading provider of digital ordering and menu management solutions for the food service industry, sought to create a product video that would effectively communicate the value of their platform to a diverse audience. Given the complexity of their services, which span from digital signage to mobile ordering, Nutrislice needed a video that could clearly demonstrate these features while engaging viewers on both an emotional and intellectual level. To achieve this, Nutrislice partnered with Andras Koncz to create a hybrid-style product video. This approach combined live-action elements with characters set in an animated environment, offering a visually striking and memorable way to tell the Nutrislice story. Objective The primary objective of the product video was to illustrate how Nutrislice’s solutions simplify the food service experience for both operators and consumers. The video needed to break down the platform’s features into easily understandable segments while maintaining a narrative that would resonate with the audience. Additionally, the hybrid style was chosen to appeal to a wide range of viewers, from tech-savvy food service professionals to end consumers. Challenges Balancing Realism and Imagination: The hybrid approach required a delicate balance between the realism of live-action footage and the creative freedom of animation. The challenge was to create a seamless integration where live-action characters could interact naturally within an animated environment. Communicating Complex Features: Nutrislice’s platform includes a range of features, from digital menus to mobile ordering and nutritional information management. The video needed to effectively communicate these complex features in a way that was both engaging and easy to understand. Maintaining Audience Engagement: The video had to capture and maintain the attention of a diverse audience, which included both food service operators and consumers. This required a dynamic and visually appealing approach to storytelling. Approach 1. Concept Development and Ideation The project began with a collaborative ideation process, where Andras Koncz worked closely with Nutrislice to define the key messages and visual style for the video. The idea was to create a narrative that personified Nutrislice’s platform as a friendly, approachable guide in the food service journey.

Case Study: In-Studio Product Video for AI-Driven Ecommerce Software, Boutiq Overview Boutiq is an innovative AI-driven ecommerce software designed to transform online stores by enhancing user experiences, personalizing shopping journeys, and ultimately driving sales. The platform leverages advanced AI technologies to analyze customer behavior, optimize product recommendations, and automate various aspects of ecommerce management, making it an essential tool for online retailers looking to stay competitive in a rapidly evolving digital marketplace. To effectively communicate the capabilities and benefits of Boutiq, the company decided to produce an in-studio product video. The goal of this video was to bring the software to life, showcasing its features and benefits in a way that resonates with potential users and highlights how Boutiq can revolutionize their online retail operations. The video was intended to be a key asset in Boutiq's marketing strategy, aimed at driving awareness, increasing adoption, and solidifying the platform's position as a leader in AI-driven e-commerce solutions. Project Scope The project involved the creation of a high-quality in-studio product video that would effectively demonstrate Boutiq's capabilities and appeal to its target audience of online retailers and ecommerce professionals. The video needed to balance technical detail with engaging visuals, ensuring that viewers could easily understand the software's functionality while being captivated by its potential impact on their business. The key objectives for the video were: Showcase Boutiq’s AI Capabilities: Clearly demonstrate how Boutiq uses AI to enhance the shopping experience, from personalized recommendations to automated ecommerce management. Highlight User Benefits: Emphasize the tangible benefits Boutiq offers to online retailers, such as increased sales, improved customer satisfaction, and streamlined operations. Create Visual Appeal: Use compelling visuals and storytelling to make the software's features come alive, making it easy for potential users to see how Boutiq can transform their online stores. Drive Engagement and Conversion: Design the video to not only inform but also inspire action, encouraging viewers to explore Boutiq further and consider implementing it in their own ecommerce platforms. Pre-Production The pre-production phase began with a deep dive into Boutiq's brand identity, target market, and key messaging. Our team worked closely with Boutiq’s product and marketing teams to understand the unique selling points of the software and how it differentiates from competitors. This collaboration resulted in a clear and concise script that communicated the core features of Boutiq while also telling a compelling story about its potential to transform online retail. Storyboarding was an essential part of this phase, allowing us to map out each scene and ensure that the video would flow logically and smoothly from one key feature to the next. The storyboard included a mix of live-action shots, motion graphics, and screen captures to provide a comprehensive view of Boutiq's capabilities. This approach was designed to keep viewers engaged while providing a clear understanding of how the software works. Production The production took place in a state-of-the-art studio equipped with the latest camera and lighting technology. Given the high-tech nature of Boutiq, it was important that the production quality reflected the sophistication of the software. The video featured a sleek, modern aesthetic that aligned with Boutiq's brand, using clean lines, vibrant colors, and dynamic visuals to create an engaging and polished look. A multi-camera setup was used to capture different angles and perspectives, which allowed for more dynamic editing in post-production. The live-action elements included shots of ecommerce professionals interacting with the software, demonstrating its user-friendly interface and real-time analytics features. Key elements of the video included: Dynamic Visuals: High-quality live-action shots were combined with motion graphics to create a visually appealing and informative narrative. The video effectively illustrated how Boutiq's AI-driven features work in real-time, showing how users can leverage the platform to optimize their online stores. Product Demos: Detailed screen captures and animations were used to highlight key features of Boutiq, such as its AI-powered product recommendations, automated marketing tools, and real-time analytics. These demos were designed to provide a clear, step-by-step understanding of how the software functions and its benefits to online retailers. Customer Journeys: The video depicted various customer scenarios, showing how Boutiq personalizes shopping experiences based on user behavior and preferences. This helped to illustrate the platform's ability to boost customer engagement and increase sales through tailored recommendations. Post-Production Post-production was where the video truly came to life. Our editing team carefully selected and combined the best shots, ensuring a seamless narrative that kept viewers engaged throughout. The pacing of the video was designed to be brisk yet informative, allowing viewers to absorb the key messages without feeling overwhelmed. Color grading was applied to enhance the video’s visual appeal, giving it a vibrant and professional look that aligned with Boutiq's brand image. Additionally, custom motion graphics were integrated to visually represent complex AI processes, making them more accessible and easier to understand. Sound design played a crucial role in enhancing the video’s impact. A modern, upbeat soundtrack was chosen to reflect the innovative nature of Boutiq, and sound effects were carefully layered to highlight key moments, such as the activation of AI features or the generation of real-time analytics. Outcome The final product video successfully achieved its objectives, effectively showcasing Boutiq's AI-driven features and their benefits to potential users. Upon release, the video was met with positive feedback from the target audience, driving significant interest and engagement across Boutiq's digital platforms. Key outcomes included: Increased Product Awareness: The video helped raise awareness of Boutiq within the ecommerce community, attracting attention from online retailers looking for advanced solutions to enhance their operations. Higher Engagement Rates: The compelling visuals and clear messaging resonated with viewers, leading to increased website traffic and a higher number of demo requests. Improved Conversion Rates: By clearly demonstrating how Boutiq can transform online stores, the video played a key role in converting interested viewers into active users of the platform. Overall, the in-studio product video for Boutiq not only brought the software to life but also reinforced its position as a cutting-edge solution in the ecommerce industry. The success of this project highlighted the power of high-quality video content in driving product adoption and brand growth, setting a strong foundation for Boutiq's future marketing efforts.

Case Study: In-Studio Product Overview Video for G2 Award Winner, Balto Overview Balto is an innovative customer service software that leverages real-time AI to provide on-the-spot guidance for customer service representatives, ensuring consistent, high-quality interactions. The platform stands out for its ability to improve agent performance, enhance customer satisfaction, and drive operational efficiency. As a G2 Award winner, Balto has been recognized as a leader in the customer service software category, making it a trusted solution for companies aiming to elevate their customer support operations. To capitalize on their industry recognition and expand their market presence, Balto sought to create a colorful and engaging in-studio product overview video. The goal of the video was to clearly communicate the platform’s unique features and benefits, while also reflecting the vibrant and dynamic nature of the brand. This video would serve as a central piece in Balto’s marketing strategy, designed to attract new customers and reinforce the software’s position as a leading solution in the customer service industry. Project Scope The project involved producing a visually striking and informative in-studio product overview video that would highlight Balto's key features and demonstrate how the software empowers customer service teams. The video needed to be both educational and engaging, making it easy for potential users to understand how Balto can improve their customer service operations while maintaining a fun and approachable tone. The key objectives for the video were: Showcase Real-Time AI Guidance: Demonstrate how Balto’s AI provides real-time support to customer service representatives, helping them navigate conversations and deliver optimal outcomes. Highlight Key Features: Clearly present the software’s standout features, such as live call monitoring, instant feedback, and performance analytics. Reflect the Brand’s Vibrancy: Use a colorful and dynamic visual style to capture the essence of Balto’s brand and make the video visually appealing. Drive Interest and Adoption: Encourage viewers to explore Balto further and consider implementing it within their own customer service teams. Pre-Production The pre-production phase began with a series of collaborative workshops with Balto’s marketing and product teams to fully understand the software’s capabilities and the brand’s personality. The team worked closely to develop a script that would effectively communicate Balto’s value proposition while maintaining a lively and engaging tone. Storyboarding was a critical component of this phase, as it allowed us to plan out each scene and ensure that the video would flow seamlessly from one concept to the next. The storyboard incorporated a mix of live-action shots, vibrant motion graphics, and dynamic transitions to create a visually engaging narrative. We also planned for the use of bold colors and playful elements to reflect Balto’s brand identity and make the video stand out. Production The production took place in a high-end studio, with a focus on creating a vibrant and energetic atmosphere that would align with Balto’s brand. The studio was designed to be bright and colorful, with bold backdrops and dynamic lighting setups that would enhance the visual appeal of the video. A multi-camera setup was used to capture various angles and movements, ensuring that the final video would be dynamic and visually interesting. The production team paid close attention to the pacing and flow of the video, making sure that each feature of the software was clearly demonstrated without overwhelming the viewer. Key elements of the video included: Dynamic Motion Graphics: Colorful and playful motion graphics were used throughout the video to illustrate Balto’s AI-driven features. These graphics helped to simplify complex concepts and make them more accessible to the audience. Real-Time Scenarios: The video featured live-action shots of customer service representatives using Balto during actual customer interactions. These scenarios demonstrated how the software provides real-time guidance and support, helping agents navigate challenging conversations and deliver positive outcomes. Vibrant Visuals: The entire video was infused with bright colors and bold designs, creating a lively and engaging aesthetic that aligned with Balto’s brand. This visual approach helped to make the video not only informative but also enjoyable to watch. Post-Production Post-production was where the video’s vibrant personality truly came to life. The editing team worked to ensure that the video maintained a brisk, energetic pace while still delivering all the necessary information. Special attention was given to the integration of motion graphics, which were designed to complement the live-action footage and enhance the overall narrative. Color grading played a significant role in the post-production process. The team applied a vibrant color palette that aligned with Balto’s brand, ensuring that the final video was visually consistent and appealing. Sound design was also crucial, with an upbeat and modern soundtrack selected to underscore the video’s lively tone. Sound effects were used strategically to highlight key features and transitions, adding to the overall impact of the video. In addition to the primary product overview video, several shorter clips were produced for use on social media and other digital platforms, allowing Balto to reach a wider audience and maximize the video’s impact. Outcome The final in-studio product overview video successfully captured the essence of Balto’s brand while clearly communicating the software’s features and benefits. The video was well-received by both internal stakeholders and the target audience, driving significant engagement and interest in Balto’s customer service solutions. Key outcomes included: Increased Brand Visibility: The video helped raise awareness of Balto within the customer service industry, attracting attention from potential clients and industry influencers. Higher Engagement Rates: The colorful and dynamic visuals, combined with clear and concise messaging, resonated with viewers, leading to increased website traffic and demo requests. Strengthened Brand Identity: By reflecting Balto’s vibrant and playful personality, the video reinforced the brand’s identity and helped differentiate it from competitors. Overall, the in-studio product overview video for Balto not only effectively showcased the software’s capabilities but also reinforced its position as a leader in the customer service industry. The project demonstrated the power of combining high-quality production with creative storytelling, resulting in a video that was both informative and memorable, driving significant value for Balto’s marketing efforts.

Case Study: In-Studio Brand Video Production for G2 Winner Drata Overview Drata is a leading compliance automation platform that simplifies the compliance journey for organizations, ensuring they are audit-ready and beyond. Drata provides comprehensive support from security and compliance experts who built the platform, making it an invaluable resource for businesses navigating complex regulatory landscapes. The company recently received recognition as a G2 winner, further solidifying its position as a trusted solution in the industry. To capitalize on this momentum and enhance their brand visibility, Drata sought to produce a high-impact in-studio brand video. The goal was to convey the platform's unique value proposition—streamlining compliance processes from start to audit-ready—while showcasing the expertise and reliability of Drata's team. This video would serve as a cornerstone for their digital marketing efforts, aimed at attracting new clients and reinforcing their authority in the compliance space. Project Scope The project entailed a comprehensive in-studio video production that would encapsulate Drata's brand essence and communicate its key message effectively. The video needed to strike a balance between technical precision and accessible storytelling, ensuring that both compliance professionals and decision-makers could easily grasp the benefits of Drata's solution. The key objectives for the video were: 1.Highlight Drata’s Automation Capabilities: Demonstrate how Drata automates the compliance journey, reducing manual effort and minimizing errors. 2.Showcase Expert Support: Emphasize the expert support provided by Drata's team of security and compliance specialists, positioning the brand as not just a tool but a trusted partner. 3.Build Brand Authority: Reinforce Drata’s credibility as a G2 winner and industry leader. 4.Drive Engagement: Create a compelling narrative that resonates with the target audience, driving engagement across digital platforms. Pre-Production The pre-production phase began with in-depth discussions with Drata's marketing and executive teams to fully understand their brand, target audience, and key messaging. We collaborated closely to refine the script, ensuring it effectively communicated Drata's value proposition while maintaining a clear, engaging narrative. Storyboarding was a critical step in this phase, as it allowed us to visualize the flow of the video, ensuring that each scene was purposefully designed to reinforce Drata's brand identity. The storyboard was crafted to include a mix of live-action footage, motion graphics, and product screen captures to provide a comprehensive view of the platform’s capabilities. Production The production took place in a high-end studio equipped with advanced lighting and camera setups to ensure the highest visual quality. Given Drata's focus on security and precision, it was essential that the video exuded professionalism and clarity. We employed a multi-camera setup to capture different angles and perspectives, allowing for dynamic editing later. The production team meticulously directed the scenes to ensure that every element—from the spokesperson's delivery to the motion graphics—aligned with the brand’s tone and message. Key elements of the video included: Diverse Representation: The video featured a range of individuals from various demographics, including different age groups, genders, and professional backgrounds, reflecting Drata’s commitment to serving a broad and inclusive client base. This diverse representation helped to position Drata as a solution that is accessible and beneficial to all types of businesses, regardless of size or industry. Product Demos: Screen captures and animations demonstrated Drata's user-friendly interface and automation features, providing a clear understanding of how the platform works. Motion Graphics: Sophisticated motion graphics were integrated to illustrate complex concepts, making them more accessible and engaging for the audience. Post-Production Post-production was where the narrative truly came to life. Our editing team carefully selected the best takes, ensuring a smooth flow that kept viewers engaged from start to finish. The video was edited to maintain a brisk pace while allowing enough time to highlight the platform’s key features. Color grading was applied to ensure a consistent, professional look that matched Drata's brand guidelines. Sound design was also a critical component, with a custom score composed to underscore the video’s key messages and enhance its emotional impact. In addition to the primary brand video, we produced several shorter clips optimized for social media platforms, ensuring that Drata could reach its audience across multiple touchpoints. Outcome The final in-studio brand video exceeded expectations, effectively conveying Drata's unique value proposition in a polished, professional format. Upon release, the video garnered significant attention on social media and other digital platforms, driving engagement and interest in Drata’s compliance automation solutions. Key outcomes included: Increased Brand Awareness: The video helped raise Drata’s profile within the compliance industry, attracting attention from potential clients and industry influencers. Enhanced Client Engagement: The compelling narrative and high-quality production encouraged viewers to engage with the content, leading to increased inquiries and demo requests. Recognition as an Industry Leader: By showcasing their award-winning platform and expert team, Drata solidified its reputation as a leader in compliance automation. The success of this project not only helped Drata achieve its immediate marketing goals but also set the stage for future video initiatives, reinforcing the importance of high-quality, strategically-aligned video content in driving business growth.

Case Study: Happly's Go-to-Market Product Video for Seed Funding Background Happly is an innovative Australian-based moving platform designed to simplify the often stressful process of relocation. By leveraging technology, Happly offers a seamless experience for customers needing to move, whether across the city or interstate. The platform integrates various services, including packing, transportation, and even temporary storage solutions, all in one user-friendly app. As Happly prepared to scale its operations and capture a larger share of the market, the company sought seed funding to fuel its growth. To support this effort, Happly partnered with Andras Koncz to create a compelling in-studio product video that would serve as a key component of their go-to-market strategy. Objective The primary goal of the product video was to effectively communicate Happly’s value proposition, showcase the platform’s user-friendly interface, and demonstrate the real-world benefits for users. The video needed to resonate with investors by highlighting the size of the market opportunity, the efficiency of the platform, and the strength of the Happly team. Ultimately, the video was designed to instill confidence in potential investors, leading to the successful acquisition of $1.75 million in seed funding. Challenges Conveying the User Experience: One of the challenges was to vividly demonstrate the ease of using Happly’s platform. Since the success of Happly depends heavily on user satisfaction, it was critical to showcase the platform’s interface and usability in a way that potential investors could appreciate. Differentiating in a Competitive Market: The moving industry in Australia is competitive, with numerous traditional and tech-enabled services available. The video needed to clearly differentiate Happly from other players, emphasizing its unique approach and technological edge. Tight Timeline for Funding: Happly was working with a tight schedule to secure funding. The video production had to be executed efficiently, ensuring high quality without delays, to be ready for investor presentations. Approach 1. Discovery and Research The project began with an extensive discovery phase, where Andras Koncz engaged with Happly’s team to understand the platform’s core features, target audience, and market positioning. This phase also included research into the competitive landscape to identify key differentiators that would resonate with investors. 2. Scriptwriting and Storyboarding With a deep understanding of Happly’s value proposition, the scriptwriting process commenced. The script was designed to be concise yet comprehensive, balancing technical explanations of the platform with storytelling that highlighted real-life user scenarios. The narrative was structured to first present the common pain points of moving, then introduce Happly as the ultimate solution, and finally, emphasize the platform’s market potential. Storyboarding was a critical step, ensuring that each scene was meticulously planned. The storyboard laid out the flow of the video, including live-action shots, user interface (UI) demonstrations, and animated sequences that highlighted the technology behind Happly. 3. In-Studio Production The video was shot in a professional studio environment, allowing for controlled conditions that ensured high production quality. The studio setting provided the perfect backdrop for showcasing Happly’s platform, with live-action sequences demonstrating the app’s ease of use. Key members of the Happly team were featured in the video, adding a personal touch and lending credibility to the presentation. The team’s on-screen presence helped convey the passion and expertise driving the company, which was essential in building trust with potential investors. 4. UI Demonstrations and Animation To effectively showcase Happly’s user interface, the video included detailed UI demonstrations. These segments showed how users could easily schedule moves, select services, and track their relocation in real-time through the app. Additionally, animations were used to explain complex processes, such as how Happly’s algorithm matches users with the best service providers. These animations were designed to be visually engaging and easy to follow, ensuring that even non-technical viewers could grasp the platform’s benefits. 5. Post-Production and Editing The post-production phase involved careful editing to ensure that the final video was polished and professional. The footage was edited to create a smooth, engaging narrative that held the viewer’s attention from start to finish. Color grading, sound design, and the integration of animated elements were all executed with precision, resulting in a cohesive and visually appealing final product. The soundtrack was chosen to complement the video’s tone, adding an emotional layer that underscored the significance of Happly’s mission to simplify moving for Australians. The video was also optimized for various formats to ensure it could be used across multiple platforms, including investor presentations, social media, and the Happly website. 6. Strategic Distribution Once completed, the video was strategically distributed as part of Happly’s pitch deck to potential investors. The video was also leveraged in digital marketing efforts, including email campaigns and social media promotions, to generate buzz and attract additional interest in the funding round. Results Happly’s product video was instrumental in securing $1.75 million in seed funding. The video succeeded in: Effectively Showcasing the Platform: By demonstrating the user-friendly interface and the seamless integration of services, the video conveyed the efficiency and convenience of Happly’s platform, making it clear why it was a valuable investment opportunity. Differentiating from Competitors: The video highlighted Happly’s unique approach to the moving process, setting it apart from other services in the market. The focus on technology, combined with the emphasis on customer experience, resonated strongly with investors. Building Investor Confidence: The professional production quality, combined with the clear articulation of Happly’s vision and market potential, helped to build trust and confidence among investors, ultimately leading to the successful funding round. Investor feedback was overwhelmingly positive, with many noting the clarity and professionalism of the video as key factors in their decision to invest. The funds secured from this round enabled Happly to accelerate its product development, expand its market reach, and solidify its position as a leader in the Australian moving industry. Conclusion Happly’s in-studio go-to-market product video exemplifies the power of visual storytelling in the startup ecosystem. By effectively communicating the platform’s value, differentiating it from competitors, and building emotional and intellectual connections with investors, the video played a critical role in securing the seed funding necessary for Happly’s continued growth and success.